WEB DESIGN, SYSTEM DESIGN

Forager Company

ALL PHOTOS BY MY GOOD BUD AND FAVORITE PICTURE SNAPPER, ADAM NAPLES

Bryan Norris of Forager Co. is a humble, passionate maker out of Lancaster, PA. With a long resumè of working with incredible brands to help elevate their design and direction, it only made sense that when he moved back to an area rich in with a maker's history, that he would break ground on something special. Bryan's site originally started as just a simple Shopify site to allow social media followers a way to purchase his one of a kind garments.

Bryan reached out to Adam and me as friends to help bring unity to his beautiful product, by bringing the same attention to detail to each step along the customer journey. A modular system created for a start-from-scratch redesign of Forager Co. The system delivers brand imagery across various layouts to give users a beautiful start to their ecommerce experience. We set out to create a set of modules that could be stacked to create product-focused, easy-to-update pages. The homepage and landing pages and inset product pages are built and constantly updated, using this system.
 
 
 

BRAND IDENTITY, WEB DESIGN, EXPERIENTIAL MARKETING

Red Rose Baseball Club

A COLLABORATION WITH ELLICOTT & CO. ALL PHOTOS BY MY GOOD BUD, ERYIN WANDEL

The Red Rose Baseball Club is a sandlot baseball league for those that want to have a good time and relive their younger years again.  We're really simple, 5 pick-up games throughout the summer, 7 innings each - a perfect time to dust off your PF flyers, ball cap, and jersey and have more fun then you could ever muster on your own. 

I conceived the idea as an experiential marketing opportunity for Ellicott & Co., an American made boutique in Lancaster, PA. The idea was to celebrate America's favorite past time with some pickup baseball, while also creating a hypersegmented demographic of baseball lovers within the Ellicott customer base. 

SIGN UP TO REVIVE THE SPIRIT OF BASEBALL IN LANCASTER WITH US AT REDROSEBASEBALL.CLUB

BRAND IDENTITY, WEB DESIGN, EXPERIENTIAL MARKETING

Red Rose Baseball Club

A COLLABORATION WITH ELLICOTT & CO.

ALL PHOTOS BY MY GOOD BUD, ERYIN WANDEL

The Red Rose Baseball Club is a sandlot baseball league for those that want to have a good time and relive their younger years again.  We're really simple, 5 pick-up games throughout the summer, 7 innings each - a perfect time to dust off your PF flyers, ball cap, and jersey and have more fun then you could ever muster on your own. 

I conceived the idea as an experiential marketing opportunity for Ellicott & Co., an American made boutique in Lancaster, PA. The idea was to celebrate America's favorite past time with some pickup baseball, while also creating a hypersegmented demographic of baseball lovers within the Ellicott customer base. 

SIGN UP TO REVIVE THE SPIRIT OF BASEBALL IN LANCASTER WITH US AT REDROSEBASEBALL.CLUB

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"We are proud of what we make and how we make it: Products that we love with the mark of the maker's hands and responsible, soulful origins."

BRYAN NORRIS - FORAGER CO.

 

"Remember kid, there are heroes and there are legends: Heroes get remembered, but legends never die."

BABE RUTH, FROM THE MOVIE SANDLOT

 

"Remember kid, there are heroes and there are legends: Heroes get remembered, but legends never die."

BABE RUTH, FROM THE MOVIE SANDLOT

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MORE TO COME SOON - PROJECT IS STILL IN PROGRESS!

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The project needed to be lightweight and automated since it was a small marketing effort to build brand-oriented content, not necessarily convert sales. The idea was to use an SMS based platform, that could automate an onboarding process and also serve as a communication tool with those who opt-in to the Baseball Club.

Some of my other work

Old North Furniture & DesignsBrand Identity, Web Design, Naming, Creative Direction

Red Rose BaseballBrand Identity, Web Design, Marketing, Creative Direction

Colony MotorcyclesBrand Identity

Critique MagazineEditorial Design

Forager Co.Web Design

United PursuitProject type