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BRAND IDENTITY, WEB DESIGN, PRODUCT DESIGN

Colony Motorcycles

is a community-based Do-It-Yourself (D.I.Y.) Garage, espresso bar and motorcycle lifestyle goods shop in Lancaster, PA. Their goal is to allow for people of all skill levels to have the ability to work on their own bikes with the right tools at a low monthly membership cost. A by-product of this shared space has been an amazing community of all ages and walks of life that find a common ground in motorcycles. They provide a lifestyle retail experience and coffee program to encourage the general public and moto-curious to come into their space and for them to remain inclusive and open to the public.

 
 
 

BRAND IDENTITY, WEB DESIGN, EXPERIENTIAL MARKETING

Red Rose Baseball Club

A COLLABORATION WITH ELLICOTT & CO. ALL PHOTOS BY MY GOOD BUD, ERYIN WANDEL

The Red Rose Baseball Club is a sandlot baseball league for those that want to have a good time and relive their younger years again.  We're really simple, 5 pick-up games throughout the summer, 7 innings each - a perfect time to dust off your PF flyers, ball cap, and jersey and have more fun then you could ever muster on your own. 

I conceived the idea as an experiential marketing opportunity for Ellicott & Co., an American made boutique in Lancaster, PA. The idea was to celebrate America's favorite past time with some pickup baseball, while also creating a hypersegmented demographic of baseball lovers within the Ellicott customer base. 

SIGN UP TO REVIVE THE SPIRIT OF BASEBALL IN LANCASTER WITH US AT REDROSEBASEBALL.CLUB

BRAND IDENTITY, WEB DESIGN, EXPERIENTIAL MARKETING

Red Rose Baseball Club

A COLLABORATION WITH ELLICOTT & CO.

ALL PHOTOS BY MY GOOD BUD, ERYIN WANDEL

The Red Rose Baseball Club is a sandlot baseball league for those that want to have a good time and relive their younger years again.  We're really simple, 5 pick-up games throughout the summer, 7 innings each - a perfect time to dust off your PF flyers, ball cap, and jersey and have more fun then you could ever muster on your own. 

I conceived the idea as an experiential marketing opportunity for Ellicott & Co., an American made boutique in Lancaster, PA. The idea was to celebrate America's favorite past time with some pickup baseball, while also creating a hypersegmented demographic of baseball lovers within the Ellicott customer base. 

SIGN UP TO REVIVE THE SPIRIT OF BASEBALL IN LANCASTER WITH US AT REDROSEBASEBALL.CLUB

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"The place to improve the world is first in one's own heart and head and hands, and then work outward from there."

– ROBERT PIRSIG, AUTHOR OF ZEN AND THE ART OF MOTORCYCLE  MAINTENANCE

 

"Remember kid, there are heroes and there are legends: Heroes get remembered, but legends never die."

BABE RUTH, FROM THE MOVIE SANDLOT

 

"Remember kid, there are heroes and there are legends: Heroes get remembered, but legends never die."

BABE RUTH, FROM THE MOVIE SANDLOT

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MORE TO COME SOON - PROJECT IS STILL IN PROGRESS

The project needed to be lightweight and automated since it was a small marketing effort to build brand-oriented content, not necessarily convert sales. The idea was to use an SMS based platform, that could automate an onboarding process and also serve as a communication tool with those who opt-in to the Baseball Club.

Some of my other work

Old North Furniture & DesignsBrand Identity, Web Design, Naming, Creative Direction

Red Rose BaseballBrand Identity, Web Design, Marketing, Creative Direction

Colony MotorcyclesBrand Identity

Critique MagazineEditorial Design

Forager Co.Web Design

United PursuitProject type

© 2016 CHRIS CONLEY, LANCASTER, PENNSYLVANNIA

© 2016 CHRIS CONLEY, LANCASTER, PA
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